01 / Profile
Creative Producer for Playable Ads.
Creative Producer specializing in playable ads, with 6+ years of hands-on experience building interactive advertising for mobile games. I translate gameplay, competitor research and performance insights into testable concepts, production-ready briefs and playable iterations. My experience includes leading playable production, collaborating with marketing on creative hypotheses, supervising external developers and building an in-house production pipeline from scratch. My senior development background in Cocos Creator, TypeScript, WebGL, 2D/3D production and real-time graphics gives me an unusually practical perspective on creative production: I can assess feasibility early, communicate precisely with developers and artists, review implementation quality and prototype ideas when needed. I use AI-assisted workflows for research, visual exploration, prototyping, documentation and production automation.
- Creative strategy: turn gameplay, competitor research and performance signals into clear hooks, concepts and testable playable hypotheses.
- Production ownership: connect the creative intent, production-ready brief, visual feedback, implementation and review into one executable flow.
- Technical leverage: assess feasibility early, prototype difficult ideas and improve repeatability through tooling, reusable systems and AI-assisted workflows.
02 / Selected impact
Selected impact
03 / Experience
Experience
CGB Studio
Jan 2026 — Present
Senior Playable Ads Developer
Creative Technology & Playable Production
Responsibilities
- Produce polished 3D playable ads in Cocos Creator, balancing visual presentation, interaction feel and reliable mobile-web delivery.
- Develop custom shaders and graphics solutions to realize project-specific visual ideas within playable constraints.
- Build internal editor extensions and improve technical workflows used in the team's everyday production.
Achievements
- Delivered several Cocos Creator QoL extensions used by the team.
- Expanded playable visual capabilities with custom shaders and tailored realtime graphics solutions.
Freelance
Oct 2025 — Dec 2025
Playable Ads Developer
Independent Playable Production
Responsibilities
- Independently delivered playable projects from implementation through final production, balancing visuals, interaction and web-ad constraints.
- Handled technical execution and asset integration to produce complete, polished interactive creatives.
Achievements
- Delivered high-quality playable ads through independent production.
ChillBase
Apr 2025 — Sept 2025
Team Lead, Playable Ads
Playable Production Ownership
Responsibilities
- Owned the playable production function, from concept evaluation and development priorities to workflow and delivery.
- Partnered with marketing on creative performance analysis, turning results, market observations and gameplay ideas into hypotheses for testing.
- Translated playable concepts into actionable production requirements and coordinated the path from idea to implementation.
- Established a repeatable in-house workflow with development guidelines and reusable game assets.
Achievements
- Built the company's in-house playable production pipeline from scratch.
- Documented development and review standards and created a library of playable-ready assets.
HotSiberians
Apr 2022 — Mar 2025
Playable Ads Developer
Expanded scope: Creative Production / External Development
Responsibilities
- Developed advertising concepts, hooks and scripts based on competitor research and gameplay analysis.
- Collaborated with marketing on creative performance, hypotheses and subsequent iterations.
- Contributed to creative strategy and supervised external developers, translating ideas into briefs and actionable production feedback.
- Produced and optimized playables while introducing generative AI into creative workflows.
Achievements
- Introduced structured briefs and a clearer creative production and approval process.
- Integrated generative AI into the studio's working processes.
Otklyk ADV
Sept 2020 — Apr 2022
HTML5 Designer → Playable Ads Developer
Interactive Advertising Production
Responsibilities
- Created short interactive scenarios, 2D playables and animated banners using CreateJS and Adobe Animate.
- Produced character animation and sprite sheets, adapted creatives to ad-network requirements and optimized loading and build size.
Achievements
- Delivered 100+ interactive banners and playable ads within platform constraints.
- Built a foundation in animation and visual production that later supported the transition to 3D playables.
Earlier experience
Nord 2019-01 — 2019-07
Design Consultant. Created outdoor advertising designs and provided client consultations.
OOO Pechatnik 2017-09 — 2018-12
Head of Post-Press Department. Managed a team of 4, implemented CRM tools, and improved production turnaround.
Freelance 2016-09 — 2017-08
Designer / Illustrator. Delivered freelance design and illustration projects remotely.
OOO Printshop 2013-02 — 2016-08
Graphic Designer. Worked on POS materials, branding, and production workflows.
04 / Skills & tools
Skills & tools
Creative strategy & ideation
- Playable concepts, hooks & scripts
- Competitor creative research
- Gameplay flow & mechanic deconstruction
- Production-ready briefs & technical specifications
- Creative feasibility assessment
Performance & experimentation
- Creative performance analysis with marketing
- Hypothesis development & A/B testing support
- Iteration informed by test results
- Creative review & production QA
- Reusable production pipelines & guidelines
Production leadership
- Playable production leadership
- External developer supervision
- Task briefing & actionable feedback
- Cross-functional collaboration with marketing, art & development
- Mentorship & production standards
Art direction & visual communication
- Visual direction & implementation feedback
- Blender / Photoshop
- 2D/3D asset preparation & optimization
- Frame-by-frame animation & sprite workflows
Playable technology
- Cocos Creator
- TypeScript / JavaScript
- HTML5 / WebGL
- Three.js / PixiJS / CreateJS
- Custom shaders & realtime graphics
- Mobile web build optimization
AI & workflow automation
- AI-assisted research & ideation
- Concept visualization
- Rapid prototyping & development assistance
- Documentation & production automation
- Local LLM / workflow experiments
Production tools
- Git
- Miro
- Confluence
- Notion
- Slack
- Asana
05 / Education
Education
Vyatka State University for Humanities
Fine Arts and Graphic Design
Selected courses
- Game Analytics — devtodev
- ThreeJS Complete Course
- Edvice: User Growth Accelerator — In progress
- Edvice: Marketing in the Games Industry — In progress
Availability
Open to remote or hybrid roles; relocation possible.