Playable Ads

Adapt a successful competitor playable/video concept from Tiles Survive into a convincing Idle Zombie Miner execution while making the destruction and resource feedback feel satisfying and visually readable.

Owned development of the playable and the visual/technical solutions for destructible objects and VFX. The execution then became a base for follow-up hypotheses around closer visual alignment with the game and other IZM playables, as well as different resource treatments.

Build playables with a strong visual identity and preserve the intended presentation through client review and production constraints.

Handled a substantial part of the visual work in addition to development, including defending and explaining visual decisions to the client.

Deliver the chosen scenario with the intended visual quality and gameplay feel while staying within playable performance constraints.

Built the playable and handled significant optimization work required by the selected scenario without sacrificing the feel of the interaction.

Simulate clearing sand from a flat surface and visibly displacing that sand across the plane while keeping the effect responsive and performant.

Designed and implemented a custom shader that drives the sand-clearing interaction on a flat plane texture, balancing the illusion of material movement with playable performance.

Translate the game concept into a compact playable experience with strong readability and satisfying interaction feel.

Handled development and visual execution with a focus on clarity, responsiveness and overall feel.

Develop a playable concept around a game that was still being evaluated as a product.

Worked on the scenario in addition to implementing the playable.

Build the playable map as a field of colorable cubes reconstructed from a source pixel image while keeping material and rendering cost under control.

Implemented the map-generation approach that reconstructs the pixel image into gameplay geometry and optimized the material strategy for playable performance.

Make a deformable 3D object react in a way that feels close to physical behavior while staying responsive enough for a playable ad.

Worked on the deformation system and tuned the response around tactile feel, visual plausibility and runtime performance.